Jordan Axani

Mental Wellness and Leadership Expert

Jordan Axani has a long track-record of bold acts that move and inspire people. Whether becoming one of the youngest people to bike across Canada, or being at the centre of the most viral human-interest story in the internet’s history (the tale of a Canadian man giving away a plane ticket that earned 4.5-billion media hits). He now uses that entrepreneurial and creative spark to attack the biggest problems facing our mental health.

His casual approach, unique background, and immense vulnerability have made Jordan a sought-after speaker on mental wellness, leadership, and change management. He shows organizations how to have simple, relatable, and actionable conversations on mental wellness and is a master at helping people take off the “masks” they wear around others. In this, he helps companies learn how to encourage trust among staff, and build safe and desirable workplace cultures that attract and retain top talent.

In the past four years, Jordan has spoken to over 750,000 people across North America and the Middle East. He is known for building attendees’ courage to stand up in front of their peers and share their true story, and for using anonymous technology in his talks so audiences can share their stories without fear of embarrassment or shame. His most popular program, “What’s Your Big Lie?”, has grown from a pilot with the RCMP to a live experience that tours internationally and has landed partnerships with top-tier tech firms, healthcare giants, and campuses to design innovative mental health programs.

Jordan is the Co-Founder of Shift Collab, one of Canada’s largest therapy and mental health education firms. In the last year, his team launched a national mental health benefits program for postsecondary students that is now used three times more than the industry average, a trendsetting on-demand therapy product, and a suite of innovative trainings to help companies navigate mental wellness in the workplace.  

All of this comes back to Jordan’s unique ability to build trust and invite others to share their stories. Because in 2019, the world needs more of the real us.